Skills & Capabilities
My skill set sits at the intersection of research, intelligence, behavioural science, business analysis and strategy. I focus on investigating complex questions, connecting evidence across sources and translating information into structured insight.
Core Intelligence & Capability System
CORE
Primary foundational disciplines integrating research, intelligence, data, and commercial strategy.MARKET & BUSINESS INTELLIGENCE
Monitoring, structuring, and interpreting commercial environments, industry dynamics, and competitive movements.
Market Intelligence
Monitoring and interpreting markets, industries, competitors and changing business environments.
Business Intelligence
Analysing business information to identify patterns, drivers, opportunities and risks.
Industry Analysis
Understanding industry structure, dynamics, growth drivers, constraints and emerging shifts.
Competitive Intelligence
Examining competitors, positioning, capabilities, strategies and movements to understand the competitive environment.
Competitive Analysis
Comparing businesses and identifying sources of differentiation, advantage, weakness and strategic pressure.
Market Analysis
Assessing market structure, demand, trends, segments, drivers and potential areas of opportunity.
Business Research
Investigating companies, sectors, business models and commercial questions using structured research.
RESEARCH & INSIGHTS
Structured empirical investigation, evidence synthesis, and qualitative triangulation across complex questions.
Market Research
Structured investigation of markets, customers, industries and commercial questions.
Consumer Research
Understanding consumer needs, preferences, motivations and decision processes.
Customer Insights
Interpreting customer behaviour and identifying patterns that can inform business and strategic decisions.
Qualitative Research
Exploring motivations, perceptions, experiences, attitudes and behavioural context.
Research Design
Framing questions, defining research approaches, identifying relevant evidence and organising analytical processes.
Evidence Synthesis
Bringing information from multiple sources together into a coherent interpretation.
Insight Generation
Moving beyond information collection to identify patterns, drivers, implications and meaning.
Trend Analysis
Identifying emerging developments and assessing their potential significance.
BEHAVIOUR & DECISION SCIENCE
Applying psychological principles and behavioural analysis to individual choices, incentives, and organizational dynamics.
Applied Psychology
Applying psychological concepts and research methods to real-world behavioural and organisational questions.
Behavioural Science
Understanding how psychological, social and contextual factors influence behaviour and decisions.
Behavioural Analysis
Examining patterns in behaviour, motivations, incentives and responses.
Consumer Behaviour
Understanding how individuals perceive, evaluate, choose and respond to products, services and environments.
Decision Science
Studying how decisions are made and how evidence, incentives, uncertainty and context influence them.
Human Behaviour
Analysing psychological and contextual factors underlying individual and collective behaviour.
Organisational Behaviour
Understanding behaviour within organisations, including incentives, decision-making, structures and interactions.
STRATEGY & ANALYTICS
Connecting market, competitive, and behavioural evidence to strategic choices, risk evaluation, and value creation.
Business Analysis
Breaking down business problems, identifying drivers and evaluating implications.
Strategic Analysis
Connecting market, competitive, organisational and behavioural evidence to strategic questions.
Strategic Planning
Using research and analysis to support priorities, choices and longer-term direction.
Business Strategy
Examining how organisations create, defend and adapt sources of advantage.
Data Analysis
Interpreting quantitative information to identify patterns, relationships and meaningful signals.
Qualitative Analysis
Systematically interpreting non-numerical evidence, themes, perspectives and behavioural patterns.
Opportunity Analysis
Identifying growth possibilities, unmet needs, market gaps and emerging areas of potential.
Risk Analysis
Identifying uncertainties, vulnerabilities, competitive threats and factors that may affect decisions.
Decision Analysis
Structuring choices, evaluating alternatives and examining the implications of different courses of action.
ANALYTICAL APPROACH
The underlying capabilities and intellectual disciplines that connect and power everything above.
Critical Thinking
Questioning assumptions, testing explanations and evaluating evidence.
Structured Problem-Solving
Breaking complex questions into manageable components and analytical steps.
Research & Information Analysis
Finding, assessing, comparing and synthesising relevant information.
Pattern Recognition
Identifying relationships and signals across markets, businesses, behaviour and evidence.
Evidence-Based Reasoning
Building conclusions around evidence rather than assumptions.
Strategic Thinking
Considering second-order effects, competitive responses and longer-term implications.
Synthesis
Turning large amounts of information into coherent frameworks and conclusions.
Insight Communication
Presenting complex findings clearly enough to support understanding and decision-making.
From Capabilities to Evidence
Every capability above is demonstrated with evidence hierarchies, diagnostic vectors, and testable interventions across 48 in-depth company investigations and 10 flagship laboratories.